FitFlops – The Fitness Flip Flop the Whole World is In Love With!

Here at the Flip Flop Shop, we’re an official FitFlop retailer and couldn’t be prouder of it! Among our collection you’ll find an unrivalled range of these amazing wonder-shoes the likes of which can do your body the world of good while looking pretty awesome at the same time! Trust us when we say that anything that gives you a workout without even noticing it is a blessing – you’ll love these flip flops every bit as much as we do!

It’s amazing to think that the FitFlop was actually founded almost a decade ago – you’d never believe it with how popular they are right now! The work of one Marcia Kilgore, famed all over the world for starting an amazing beauty products brand and opening a chain of spas, set out to create something unique that would appeal to women everywhere. She’d gained a pretty deep insight into what women want and how they’d like to go about it during her various business ventures, where she came across one pretty unanimous recipe:

Something that could help any woman get in shape without sacrificing comfort while at the same time making her look great. Hardly an easy trick to pull off, but she managed to do so nonetheless with the very first pair of FitFlops back in 2006.

If you’ve been wondering how the whole thing works and what makes FitFlops so special, it all comes down to the patented Microwobbleboard each and every pair features. Developed in conjunction with some of the most brilliant minds at Kilgore, it’s a tiny little difference that must be experienced to be believed.

If you’ve been wondering how the whole thing works and what makes FitFlops so special, it all comes down to the patented Microwobbleboard each and every pair features. Developed in conjunction with some of the most brilliant minds at Kilgore, it’s a tiny little difference that must be experienced to be believed.

Put simply, the Microwobbleboard sole of the shoe works by encouraging the wearer to put more pressure on the shoe’s midsole, which usually during walking doesn’t see a great deal of use. More often than not, we walk with our heel and ball doing pretty much all of the work, which not only isn’t exactly great for our shoes but doesn’t do our feet and legs a great deal of good either.

With the FitFlop, the Microwobbleboard makes sure that as much pressure as possible is spread evenly across the foot with every step taken. The long and short of it is that instead of just using two points on each foot to walk, you instead use the whole of the foot. This way, pressure is reduced and the way in which your legs and knees respond to the unique balance of the Microwobbleboard helps protect the joints and can even help with building muscle definition.

There are no gimmicks and no fads behind the FitFlop – just hard science that makes sure that with each step you take, you’re doing your feet and legs a world of good!

What’s truly awesome about the FitFlop from a fashion perspective is the way in which pretty much any and every style imaginable is possible. It’s the Microwobbleboard sole that does all the hard work, which means the guys creating the things can be as creative as they like with the rest!

From pumps to slip-ons to standard shoes and fantastic flip flops of course, more than 20 million pairs have been sold since they first hit the market and they’ve really never been more of an ‘in’ thing than right now!

For years now, some of the biggest stars of stage and screen have been putting their name and their backing to FitFlop technology. Especially in the summer months, you can’t turn a corner in Hollywood without seeing a star proudly flaunting a pair of these wonders! We’re also reliably informed that both Nigella Lawson and Louise Redknapp are rarely seen without their favourite FitFlops in-tow!

We’re proud to stock a comprehensive range of FitFlops covering all of the most popular and in-demand styles and designs on the market. So, you can rest assured that when there’s something new in the fab and fashionable world of FitFlops, you’ll find it right here!

View our collection of FitFlops.

You simply won’t believe the difference you’ll be feeling after just a few days with your new FitFlops! It goes without saying – you won’t be going back to anything less!